Google Business Profile Categories List

While listing the business on Google My Business, one of the most relevant steps to take is to choose an appropriate category that describes precisely what your business does. This is very important, as it will directly affect how it shows up in related results within both Google My Business and Google Maps. For businesses targeting their immediate locality, this can really be a game-changer. Being one of the top leaders in local SEO Services, our ‘LocalSEOStation’ team is seen often going through this process, more particularly as part of our customized On-Page SEO Services.

Here are a few key points to keep in mind:

You can choose only one primary category, which carries the most weight in Google’s algorithm.

As of Feb 2024, there are over 4,000 Google My Business categories (4102 to be exact).

You can select up to 10 categories for your business.

How to Choose the Right Google My Business Category—Tips

The following three strategies for category selection in Google My Business will help you ensure the optimum specificity of your online presence for your business.

Prioritize Specificity: As with any other marketing channel, the more precisely your category can describe your business, the better you are likely to stand out from the competition.

Limit Your Categories: Try to have the fewest number of categories possible, which still cover your core business. Adding too many can actually dilute your visibility in search results.

Describe What the Business Is, Not What It Does: Your category should present your business as a whole, not clearly show what your business does. For example, If your hotel has a spa, you should categorize your business as “Hotel” rather than “Spa.” The spa is a service offered within your hotel, but it doesn’t represent your entire business.

Google My Business Categories

This long list of Google My Business categories is categorized by business type for your convenience. If you still cannot find that perfect category for your business, a good alternative would probably be one close enough to something that still resonates with your core operations.

Since the list is quite long, you will probably be able to make the best use of your browser’s ‘search’ function. Hit ‘CMD’ + “F” if you are on a Mac, or ‘CTRL’ + “F” on a PC and you should find your type of business immediately.